You may have heard the term “AMP” recently. Today Accelerated Mobile Pages (AMP) has become an important part of SEO. When Google launched it in 2015, there were 2 most vital benefits for SEO, one is it will have a mobile search engine ranking factors and other is that it will be “Fast” loading on search engine results pages. Website owner start to work on it for great mobile user experience.
It is reality that AMP is not a ranking factor itself or having AMP website pages will not instantly help to increase ranking on google search. But, Google presently focus on quick website speed and mobile-friendliness with their latest mobile-first indexing update and the presentation of Core Web Vitals that makes AMP a ranking factor indirectly.
There we will learn what AMP is and how it beneficial for your mobile ranking.
What is an Accelerated Mobile Page?
The AMP was born out of a collaboration between Google and Twitter. This open-source coding project designed to load sites fast on mobile. Most of publisher start using AMP pages to load their mobile site fast since mobile responsive could be inconvenient and moderate since desktop assets are weighty and bounty. The majority of the desktop website components are needless for a mobile site, AMP eliminate the most of unnecessary components of a webpage and serves customer a stripped version of a webpage.
It’s an HTML page made to be help for fast loading and SERP ranking factor. Now, Google has rolled this out and is urging websites publisher to follow this.
How Does The AMP Plugin Work?
AMP code contain a 3-part structure of AMP.
- AMP HTML: A collection of HTML markup code that have custom tags and properties.
- AMP JS: It manage resources handling and asynchronous loading and reduce unnecessary third-party rendering.
- AMP CDN: A Content Delivery Network designed to cache AMP enabled pages and optimize them to AMP code instantly
What make AMP Important?
There is a benefit of page speed, ranking factor on search engine, and page views.
AMP makes sites load amazingly quickly. This provide users the best mobile experience and help to reduce bounce rate. The study said the lower speed of a page can reduce conversion rate, less page views and decrease ranking. AMP help you to achieve faster loading on mobile.
Mobile search engine started to look on AMP pages as this is increasing visibility of content on mobile browser in compare to typical mobile pages. Obviously the more attention-grabbing page get more click and page views.
If users are happy to load page, they will come on page again and again and make site mobile friendly. And you know a search engine friendly site are rewarded with higher rankings in organic mobile search results. Pages designed with AMP show higher rank than non-AMP pages.
The future is AMP
Fortunately, the adoption of AMP has been increasing continually. Before 2 years, only less than a million domains adopted AMP but last year’s approximately 31 million domains had adopted AMP.
As SEO keeps on moving endlessly from PC towers and onto mobile, the adoption rate of AMP will enormously quicken. It’s currently dependent upon existing stages to make this change simpler for us.