How Web Design can improve your Search Rankings?

Search rankings have an important role in determining the popularity of your business. SEO is an essential part of your online presence. Having a strong SEO campaign on your website is fundamental to making your business a success online. Using the right SEO techniques can increase the ranking and visibility of your website.

To avoid having a website that is not search engine friendly, you simply need to take into consideration some basic SEO principles and good content development practices.

• When you are coding your website, make sure you externalize JavaScript and CSS.
• The best URLs contain keywords that help describe the content of the page.
• Many people focus on using keywords in their copy, but they neglect all other areas. Not only can keywords be used in copy, and within any articles on your site, they can also be incorporated into the design of your website.
• Make sure that all of your image alt attributes are descriptive.
• Make good use of heading tags in your web page content; they provide search engines with information on the structure of the HTML document.
• From an SEO perspective, a responsive website has a single URL for both the mobile and the main site.
• Make sure that your website is mobile friendly and compatible with all platforms and screen sizes.
• Page load time is an important aspect from a website visitor’s perspective. To reduce the page load time, make sure you are minimizing JavaScript, enabling compression, using small images, and browser caching.
• You need to ensure your fonts and font sizes can be read easily by visitors on all devices.
• Make sure that you include your social media icons and, for all of your social media accounts.
• Do not use a lot of JavaScript or Ajax code on your website as these things will increase the website size and make it load slow.

These are all the things you will ever need to create your own SEO friendly website.

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